Google Adds 'Made with AI' Labels to Ads Across Search, Discover, and YouTube

Google is rolling out a new disclosure label in My Ad Center that flags when ads were created or edited using AI. The label applies automatically to ads made with Google's own generative AI tools, though third-party AI-generated ads require manual tagging.

Google is now surfacing AI disclosure labels on ads across Google Search, Google Discover, and YouTube — giving users a clearer look at how the content targeting them was produced.

How It Works

The new label, "created or edited with AI," appears under a "how this ad was made" tab inside Google's My Ad Center. Users can access it by tapping the three-dot menu or info button on any ad — the same panel used to block or report ads.

The AI label is automatically applied to ads created using Google's own generative AI advertising tools
Ads made with third-party AI tools require the advertiser to apply the label manually
The feature is rolling out across select regions

Why It Matters

As generative AI becomes a default part of ad production pipelines, transparency around synthetic content is increasingly under scrutiny. Google's move signals a broader industry push toward disclosure — even if the self-reporting model for non-Google AI tools leaves room for inconsistency.

The update was announced on Thursday and first reported by TechCrunch. It's a modest but meaningful step: users have long been able to control which ads they see, but now they can also understand how those ads were built.